Rules the work is built by

Seven. Each one has a demo you can operate. They govern this site and every job on it.

1. 01

   Proof, not adjectives

   Media is evidence. Copy names facts.

   Every job on the board has a clip or a plate that says what the clip will show. Nothing on this site calls the work beautiful, cutting-edge, or passionate.

   A reader decides with their eyes. Give them eight seconds of the real thing and a table of facts, and get out of the way.

   Open 01

   A powerful parser with a cutting-edge engine and a seamless email tool.

   Press an adjective.
2. 02

   One flag

   Orange marks state and action. Nothing else is colored.

   A survey stake carries one flag so nobody misses it. This site carries one color for the same reason. It marks what is active and what you can press.

   Data has no hue. Numbers are ink, set in mono, and they line up.

   Open 02
   Every colorOne flag

   Claim 2041Active

   Scope receivedParsed

   Missing line items3

   Adjuster replyOverdue

   View scopeHistory

   Send supplementLater
3. 03

   Hairlines draw, shadow lifts

   Structure is a line. Only media casts a shadow.

   Four surfaces: paper, well, sheet, cover. Hairlines separate them; nothing structural glows. The first version of this site had no shadows at all, and it read as a spreadsheet.

   Media sits in a well and casts the one shadow, so a clip reads as an object lying on the sheet. Hover lifts it. Nothing else on the page is allowed to.

   Open 03
   On structureOn media only

   Active

   Shipped

   Shipped

   NDA
4. 04

   Identical frames

   Every piece of media sits in the same 4:3 frame. Content supplies the color.

   Seven products built at different times for different people will never match each other. The frame does the matching. Same ratio, same radius, same hairline, and a rough screen reads as deliberate.

   Open 04
   As shipped4:3 frame
5. 05

   Earned motion

   Three reasons to move: state changed, something entered or left, a value moved. Never ambient.

   Nothing on this site loops. The name settles in once. Cards rise into view once. A frame plays when you ask it to. Transform and opacity only, and if you have asked your device for less motion, you get fades.

   Open 05
   Ambient

   shipping · shipping · shipping · shipping ·

   Hold to run

   Earned

   Paused128

   StateValueEnter
6. 06

   Hierarchy by spacing

   One display moment per page. After that, size stays quiet and space does the work.

   One thing is set at display size per page: the name on the board, the job's name on its ticket. Everything after it steps down and stays down. What separates a section from the next is distance, not a bigger headline.

   Open 06
   By sizeBy spacing

   Context

   Approach

   Result
7. 07

   Only what's in frame

   Upgrade the surface being filmed. Nothing around it.

   Every product here is a working business with a roadmap. The portfolio does not get to reorder those roadmaps. Pick the eight seconds, fix the surface those seconds need, film it, and move on.

   Open 07
   Roof CommanderActive

   Which sources closed?Jul to Oct

   Google LSA14 closedReferral9 closedDoor6 closedUnknownstays unknown

   8s

   Drag the frame. Only what it covers gets the upgrade.